One way to find opportunities is in your regional newspaper and in the Business Journal. These publications always write about organizations bringing a speaker, topic being presented, and the contact person for registration. Send them your information and follow up with a call.
Through membership in organizations where your topic fits and getting to know the other members, showing up, and getting involved will give you speaking opportunities. This will get your name in print.
Such organizations include the National Speakers Association, Chamber of Commerce, American Society of Training & Development (ASTD), and Society of Human Resource Management (SHRM).
The organizations have individuals that you can contact directly. They include Association Executives, Education Director, Human Resource Director, and Director of Faculty Activities.
A Meeting Planner is another person that ultimately can make a decision to book you. Membership in Meeting Planners International (MPI) is beneficial along with membership in their local chapter in your area.
There are various ways to find opportunities, but keep in mind, that does not mean that you’ll be rolling in the green overnight!
Paid professional speakers have a niche that they focus on:
Do research on the companies that you want to work with
Learn everything that you can about them. Read their blogs if they have one.
After you’ve learned as much as possible about the company and there seems to be a “need a solution” issue give them a call. Introduce yourself and share what your specialty is and the solution that you’d like to offer them along with your services.
Schedule a call or meeting. Be prepared, focused, and ready to present your solution.
After your first meeting/call, follow up in a few days if they don’t schedule a meeting after you meet the first time. Always do what you say you are going to do.